'Retro travel' is very much coming back, and one TikToker shows that it’s not as romantic as it sounds.
In a clever follow-up of Host/Havas’ Cannes-winning campaign, the Pacific region of Palau rewards carbon-offsetting so that tourists can unlock off-the-beaten-track experiences.
An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out.
The print campaign shines a light on untold stories of underprivileged women who have no access to period products, clean water and adequate wash facilities.
With a campaign by Publicis Singapore, the brand launches an initiative to close the gender gap in STEM careers in India.
But the subject of a chilling experience built by Wunderman Thompson Thailand is not what you may think.
In a new Australian campaign by Bayer Consumer Health, ‘students’ are given an open, candid lesson to destigmatise vaginal health.
A campaign featuring a non-gaming brand attempting to reach under 25-year-olds in Australia.
Is your co-worker's house messier than usual? Do they seem distracted? This could be a sign of mental ill health, according to Performics Mercerbell's awareness campaign.
To drive vaccination rates, the salacious three-day campaign aims to display real-time vaccination data in New South Wales.
The campaign will be shown on traditional and digital media in Singapore, Malaysia, the Philippines, Thailand, Vietnam, Indonesia, Mexico and Brazil.
Belatedly, the land down under is trying to reorient a struggling and delayed effort to help a battered economy heal and re-open.
Brands address this difficult period in this year’s National and Malaysia Day ads.
The action legend doesn't break any bones in his newest film, but he does dance in a silly way for Shopee's over-the-top, orange-drenched ads.
In an effort that started on the recent International Female Orgasm Day, the brand engaged with sex-positive content creators to provide education about the clitoris while promoting Oh! brand pleasure gel.
Designed by Droga5, the campaign aims to target its growing men’s user base, international markets, and younger Gen Z audience.
The LinkedIn campaign has seen politicians and high-profile individuals pitch in personal tales of self-doubt in the workplace.
Social media users have said the ad is being used as a ‘scare tactic’ and could deter young people from getting vaccinated.
One in two women experience imposter syndrome on a daily or regular basis—but this underwhelming campaign barely scratches the surface.
A fun, lustrous music video by Heckler Singapore featuring a fantastic cast of performers and rich cinematography.
Pet parents are demanding more flexibility and time to care for their fur-babies, as evidenced in Eleven’s new campaign.
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
The FMCG maker extends its brand publishing efforts with BeautyHub.PH.
The activation featured a friendly taxi driver to showcase local landmarks in real time.
This Raya, brands attempt to break out of melodramatic stereotypes, as evidenced by a couple of surprise entrants.
The lovable TV sitcom character performs a lengthy dance number in the musical PSA.
Top athletes including Simone Biles, Liu Xiang, Ishikawa Kasumi, Ayaka Takahashi and Misaki Matsutomo appear in the 'VS' series, which the brand calls an animated anthology.
The video, which cost approximately AU$3.8 million in taxpayer funds to produce, was widely ridiculed on social media and has since been removed.
Two delivery giants in the region kick off the holy month with unconventional films.
The Indian PR campaign looks at girls’ education as a future investment, one that will reap large economic rewards for the country.
Indian actor Akshay Kumar featured in an ad that claimed the product, Dabur Chyawanprash, was clinically tested to protect consumers against Covid-19.
A clever stunt to to raise awareness and funds for Anti-Slavery Australia (ASA).
Recap the winning campaigns in a competitive and highly creative year.
The chain of tea shops, which goes by the name Sexy Tea, has apologised for using inappropriate slogans on its merchandise that were derogatory to women.
Design and innovation agency AKQA and Monash University helped to build the technology that will be piloted during the Australian Open finals.
A pro bono campaign by Forsman & Bodenfors uses a group of ‘tough’ humans to demonstrate the cruelty of electric-shock collars used in dog training.
The organisation released a hilarious video as part of its ‘Do Something New’ campaign which advocates more original holiday poses.
The organisation’s mascot, known as Blood Buddy, was rebranded to appeal to a younger audience.
The furniture giant casually exclaimed ‘Alamak’ and quickly went back to business as usual.
Australia's ad watchdog is investigating complaints about a BCF ad from The Monkeys, which says the pandemic arose because "somebody ate a bat".
We pick the pieces of work that made us smile, weep and applaud in admiration of APAC’s creative power.
Australian agency launches manure brand inspired by 2020 to direct profits to charity.
A moving new film by W+K and Nike sparks debate about racism in Japan.
NZ agency Pead leads creative and PR for the dairy giant.
New AKA Asia work shines a light on an alarming lack of awareness around STIs and STDs.
A compelling purpose campaign to advocate for better air quality in Myanmar.
A major awareness campaign with clear, actionable points.
The home-sharing and experiences platform wants to connect masters with a 'new generation of apprentices'.
The kits come complete with fake medical certificates and made-up diagnoses.
A tongue-in-cheek film encouraging people to give away one of their kidneys and be a living donor has managed to reach more than a million people, according to the NHS Blood and Transplant comms team.