Agency Business Report 2023

Latest

Grates also worked at Edelman and GM.

Real Chemistry alum Gary Grates joins employee engagement platform Aimcast

Shazam alum James Pearson joins Zeta Global as head of PR

Shazam alum James Pearson joins Zeta Global as head of PR

Mulvaney at a New York City event in March. (Photo credit: Getty Images).

Anheuser-Busch: ‘No truth’ to report Bud Light fired agency responsible for Dylan Mulvaney partnership

Shauna Keough is president of U.S. PR at Syneos Health.

Syneos Health gets scooped up by private equity firms for $7.1 billion

BerlinRosen acquires tech and comms shop Inkhouse

BerlinRosen acquires tech and comms shop Inkhouse

Twitch CMO Rachel Delphin on stability, AI and non-gaming streams

Twitch CMO Rachel Delphin on stability, AI and non-gaming streams

(Photo credit: Getty Images).

Propel rolls out AI media database

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Turner’s personal handle is @KaijuBlack.

Meet Gamer Jack: Jack in the Box hires head Twitch creator

Solidcore brings on Golin as PR, influencer marketing AOR

Solidcore brings on Golin as PR, influencer marketing AOR

Discover

The PR Week: 5.4.2023 - Frank Shaw, Microsoft

The PR Week: 5.4.2023 - Frank Shaw, Microsoft

Mulvaney at the opening night of the musical "Parade" in March. (Photo credit: Getty Images).

‘A big step back’: CCOs fear brands will retreat from LGBT support after Bud Light backlash

Remembering a top one percenter in financial communications

Remembering a top one percenter in financial communications

The PR Week: 4.27.2023 - Kiwan Anderson, Bermuda Tourism Authority

The PR Week: 4.27.2023 - Kiwan Anderson, Bermuda Tourism Authority

Self-inflicted wounds haunt Anheuser-Busch’s Dylan Mulvaney crisis response

Self-inflicted wounds haunt Anheuser-Busch’s Dylan Mulvaney crisis response

9 trends to look out for in the Agency Business Report

9 trends to look out for in the Agency Business Report

The PR Week: 4.20.2023 - Ben Trockman, Change for Balance

The PR Week: 4.20.2023 - Ben Trockman, Change for Balance

PRWeek US Awards 2023: The winners

PRWeek US Awards 2023: The winners

By PRWeek staff, 17 March 2023

The talented agencies, campaigns and leaders who went home with the top trophies at the 24th annual PRWeek Awards.

Healthcare

It’s All in the Why: Inside Stand Up to Cancer’s latest PSAs

It’s All in the Why: Inside Stand Up to Cancer’s latest PSAs

(Image credit: Project ALS).

MLB Network’s Sarah Langs pitches fans on #FistBumps4ALS campaign

Survey: Consumers now trust friends and family more than many experts. (Photo credit: Getty Images).

More people are not taking care of themselves. A lack of health information is one reason why

Sesame Street characters spread joy, promote mindfulness in mental health awareness campaign

Sesame Street characters spread joy, promote mindfulness in mental health awareness campaign

The MTA has referred commuters to station screens for emergency information. (Photo credit: Getty Images).

‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink

Social media overuse can have an adverse effect on teens' mental health. (Photo credit: Getty Images).

Acuvue wants Gen Z to put down their screens for Mental Health Awareness Month

Photo credit: LifeStance on YouTube.

LifeStance reups No Face campaign to reduce stigma around anxiety

The work

Why Eggo gave 1,000 parents money to hire a babysitter

Why Eggo gave 1,000 parents money to hire a babysitter

Mrs. T’s Pierogies and JoAnna Garcia Swisher help moms recharge

Mrs. T’s Pierogies and JoAnna Garcia Swisher help moms recharge

How Silk brought back the iconic milk mustaches for a new generation

How Silk brought back the iconic milk mustaches for a new generation

Cadbury Bunny Tryouts: How the chocolate brand keeps it annual Easter contest fresh

Cadbury Bunny Tryouts: How the chocolate brand keeps it annual Easter contest fresh

How Denny’s hijacked the daylight saving time conversation

How Denny’s hijacked the daylight saving time conversation

How WD-40 responded when MSCHF released a cologne inspired by its unique smell

How WD-40 responded when MSCHF released a cologne inspired by its unique smell

Inside No Lay’s, No Game: Snack brand shows how it’s unthinkable to watch soccer without Lay’s

Inside No Lay’s, No Game: Snack brand shows how it’s unthinkable to watch soccer without Lay’s

Agency Business Report

“The C-suite’s attitude to PR has changed a lot, for the better. As consultants, our value has never been perceived to be higher than it is at this moment.”

— Winnie Lerner, CEO, FGS Global North America
Women of Distinction 2023

Women of Distinction 2023

By PRWeek staff, 22 March 2023

The honorees will be celebrated in New York City on May 31, 2023. Tickets are now available.

Deep dives

PRWeek Communicator of the Year 2023: Ukraine’s Mykhailo Fedorov leads comms on the front line

PRWeek Communicator of the Year 2023: Ukraine’s Mykhailo Fedorov leads comms on the front line

Ulta Beauty's Eileen Ziesemer sees beauty as a force for good

Ulta Beauty's Eileen Ziesemer sees beauty as a force for good

Cisco's Maria Poveromo knows how to make the office a magnet, not a mandate

Cisco's Maria Poveromo knows how to make the office a magnet, not a mandate

The office of the future

The office of the future

Agencies, brands tackle post-pandemic employee wellness

Agencies, brands tackle post-pandemic employee wellness

Employee engagement tops PR priorities

Employee engagement tops PR priorities

The new guardrails between PR and HR

The new guardrails between PR and HR

Communications Bellwether Survey 2022: PR in pole position

Communications Bellwether Survey 2022: PR in pole position

UnitedHealth Group’s CCO Jennifer Smoter insists on measurement to hold comms accountable

UnitedHealth Group’s CCO Jennifer Smoter insists on measurement to hold comms accountable

Intel’s CCO Tara Smith on creating a ‘super charge’ program

Intel’s CCO Tara Smith on creating a ‘super charge’ program

Convening

PRWeek’s sixth PRDecoded conference set for Chicago on October 11-12

PRWeek’s sixth PRDecoded conference set for Chicago on October 11-12

19 April 2023 by PRWeek staff

This year’s theme is Purpose+ and the event will advance the purpose conversation at a critical point in its development.

PRWeek reveals 2023 Brand Entertainment Awards shortlist

PRWeek reveals 2023 Brand Entertainment Awards shortlist

18 April 2023 by PRWeek staff

The inaugural awards celebration is slated for June 6 in New York City.

PRWeek US Purpose Awards 2023 open for entries

PRWeek US Purpose Awards 2023 open for entries

5 April 2023 by PRWeek staff

The winners of the fifth annual awards will be unveiled on October 11 as part of PRWeek’s PRDecoded Conference in Chicago.

PRWeek US Awards 2023 in pictures

PRWeek US Awards 2023 in pictures

17 March 2023 by PRWeek staff

A selection of images from the 24th PRWeek US Awards gala celebration at Cipriani Wall St.

PRWeek Healthcare Awards 2023 shortlist revealed

PRWeek Healthcare Awards 2023 shortlist revealed

1 March 2023 by PRWeek staff

The live event on May 24 in NYC will celebrate the best campaigns, initiatives, in-house teams, agencies and individuals across the healthcare sector.

PRWeek Global Awards 2023 – shortlist revealed

PRWeek Global Awards 2023 – shortlist revealed

1 March 2023 by Siobhan Holt

The shortlist for the PRWeek Global Awards 2023 has been unveiled, with the global celebration of comms set to take place in London on 9 May.

PRWeek, Campaign US launch the Brand Entertainment Awards

PRWeek, Campaign US launch the Brand Entertainment Awards

4 January 2023 by PRWeek staff

The next evolution of the Brand Film Awards, the program will recognize and celebrate all forms of brand entertainment, from products to podcasts to documentary films.

Save the date for PRWeek’s Healthcare Conference + Awards 2023

Save the date for PRWeek’s Healthcare Conference + Awards 2023

3 January 2023 by PRWeek Staff

This year’s event is set for May 24 at City Winery in New York City.

PRWeek US launches Crisis Comms Conference

PRWeek US launches Crisis Comms Conference

15 December 2022 by PRWeek staff

Taking place at Convene in Washington, DC, on April 12, 2023, PRWeek’s inaugural crisis conference will showcase one of the most important elements of the modern PR pro’s skill set.

PRWeek US Awards 2023 shortlist revealed

PRWeek US Awards 2023 shortlist revealed

13 December 2022 by PRWeek staff

Join PRWeek to find out the winners on March 16 at Cipriani Wall Street in New York City.

The 2022 PRWeek Hall of Fame inductees

The 2022 PRWeek Hall of Fame inductees

5 December 2022 by PRWeek staff

For the tenth year, PRWeek recognizes six influential inductees who have made outstanding contributions to the communications industry over the course of their extensive careers.

Partner content

AI: Finding the perfect balance for your brand

AI: Finding the perfect balance for your brand

Taking on health inequity: stats and solutions

Taking on health inequity: stats and solutions

Create better press releases: Powerful tips for content optimization

Create better press releases: Powerful tips for content optimization

Bay Area Rapid Transit's use of a Twitch livestream to mark World Frog Day last month exemplifies how brands are thinking outside the box with influence strategies.

The innovation of influence: A guide for brands

The organizational overhaul: The right place to start

The organizational overhaul: The right place to start

Boost your PR with a media database — here's why you need one

Boost your PR with a media database — here's why you need one

Real-time communications helps McDonald's, one of the world's biggest and most recognizable brands, safeguard its reputation effectively.

Real advice on real-time communications

Get that lightbulb moment today: The science behind creativity

Get that lightbulb moment today: The science behind creativity

How to break the outrage cycle and create positive connections with consumers in a fragmented market

How to break the outrage cycle and create positive connections with consumers in a fragmented market

Partner content

Our webcast panelists confirmed what a recent Notified/PRWeek survey found: Podcasts are becoming a major target of media relations efforts.

The new rules of media engagement

Employees and ESG star as brands present peak behind the curtain

Employees and ESG star as brands present peak behind the curtain

From intuition to insight: Creating a measurement culture

From intuition to insight: Creating a measurement culture

Signals in the noise: Embracing real-time data

Signals in the noise: Embracing real-time data

Empathy and culture: The keys to successful M&A

Empathy and culture: The keys to successful M&A

PR's position with the C-suite has been looking up — and its performance during the pandemic is a key reason. The leaders who joined this Meltwater-hosted roundtable explain and exemplify why.

Navigating the rocky road to solid ground

What it looks like when marketing is PR’s Ally

What it looks like when marketing is PR’s Ally

This virtual event features counsel from leading minds behind leading events such as (clockwise from top left) The Clinton Global Initiative, South by Southwest, the World Business Forum and TED.

Elite eight: Tips from top event organizers

5 tips for using data to perfect your PR pitch

5 tips for using data to perfect your PR pitch

Dashboard

(Photo credit: Getty Images).

As election cycle heats up, candidates must be wary of using AI in campaign ads

Stagwell CEO Mark Penn.

Stagwell cuts 300 staffers as client spend slows, leading to Q1 revenue decline

(Photo credit: Getty Images).

PRophet partners with LexisNexis

The ‘anti-influencer influencer’: Why more advertisers are signing up to Reddit

The ‘anti-influencer influencer’: Why more advertisers are signing up to Reddit

(Photo credit: Getty Images).

From creator to creative: Why agencies are recruiting social media stars

68% of respondents said AI could be most useful for list-building. (Photo credit: Getty Images).

Muck Rack: 6 in 10 PR pros are using AI

WGA writers went on strike this week. (Photo credit: Getty Images).

Agency copywriters express concern about generative AI

Evergreen content

18 ways PR people piss off journalists

How the ‘Corn Kid’ helped Chipotle create its top Instagram and TikTok video of all time

Mayoreo? Oreo and Kraft are ‘intrigued’ by the idea

The 3 types of liars: How to spot and deal with them before they ruin your team

The 20 best PR campaigns of the past two decades

How a superfan grew Slim Jim's Instagram account from 5k to 500k followers